In class analysis 11/10

Thesis: Advertisements generally strive to bring groups of people to consensus, appealing strongly to their emotions.

Peace Symbol Analysis.

The overall statement of both buttons is to reject war, and provide support for peaceful means of reaching agreement.

They make their statement through visual representation.

Left Button

·         The “melty” font of the statement creates the allusion of a melting heart, or one open to suggestions.

·         The circular peace symbol could represent the world, further explaining the buttons point for world peace. The outside ring is circular, meaning that it has no endpoints. This can be related to an eternity symbol.

Right Button

·         The peace symbol stands out against the black background. Putting down any thoughts of war.

·         The bold font makes their statement more prominent and credible.

Symbols of Patriotism

Eagle

·         The bald eagle is the nation’s national mascot.

·         The flag coupled with the eagle creates an even greater plea for patriotism. Seeing that the flag has been known to represent our country for ages. It an added sense of loyalty and pride.

·         The piercing eye is ever watchful. In protecting its citizens and holding them accountable for their loyalty.

Bulldog

·         The English bulldog is Great Britain’s National mascot.

·         The dog standing on the flag is expressing protection.

·         Seems larger than its surroundings making it a more dominant force in the world..

French Wall

·         It’s the national motto of France.

·         Set in stone.

·         Camera gives the effect that they are watching over their people and keeping an eye on other countries.

·         The parallel line create a feeling of steadiness and reliability.

·         Brotherhood sets the image that they are all equal.

The use of the N-Word

Reading Sources Critically

1.       What arguments does the author make?

Schools, specifically high schools and how they aren’t teaching anti-racial topics the way they should be taught.

White people should never use the N-word, but black people can decide what the appropriate line is for them.

There are other ways to fight racism.

He makes it clear that he is analyzing the problem from a white person’s perspective.

2.       How persuasive do you find the argument?

His overall argument that black people can have their own conversations about when it is appropriate to use the n-word but that white people should never use it. He supports this with the example and further argument that teachers need to appropriately teach materials containing racial differences.  He addresses the point that some people make that black people and white people have a double standard with that word but history has been a double standard and people need to get over it. He uses the analogies of Jeff Foxworthy, Seinfeld, and referring to Jewish jokes.

3.       What is the author’s stance?

He is very clear that he is against any white person using that word in any connotation.

4.       Does the publisher bring a certain stance to the work?

Boston College is a catholic college and they could have taken religious values into consideration.

5.       Do you recognize ideas you’ve run across in other sources?

Yes, nearly form every large magazine including Time.

6.       Does this source support or challenge your own position – or does it do both?

It supports our opinions.

7.       What can you tell about the intended audience and purpose?

Audience definitely consisted of college students and the purpose was to generate conversation for the students there. Another purpose would be to reinforce the fact that y’all shouldn’t be using the word under any circumstance if you are white. The main purpose was to argue a certain point. 

Yes, We Can and Other Writers Blogs Due 11/10

Yes, We Can.

The video Yes, We Can contains a mix of celebrities, common people, and the President. From having all these different people featured in the short music video , it gets people on the same level as them. Since everyone can either relate, aspire, or look up to anyone in the video it persuades the audience that "Yes , we can." Making Will.I.AM the center of attention at the beginning of the film and casually bringing him up every now and then creates this illusion that since Will.I.AM is a celebrity so is the President. Repeating the words "Yes, We Can" really digs it into the viewer. Having the voice over with people of different backgrounds and ethnicities gets on a very relatable level. With so much doubt in the world there needs to be some hope. With this music video Barack Obama and Will.I.AM are hoping to spark just a little bit of hope and inspire people to go after anything they want to go after. There are no limitations.

Think About Your Writing.

I have recently wrote a paper about 3 ads that promote global awareness, the prevention of deforestation, and decreasing our ecological footprint. My motivation for the paper was that it was due in a couple days and worth 1/3 of my grade, but also because it's a topic my parents are passionate about and they have passed the passion for nature onto me and my siblings. I state that in the beginning of the essay. I start off with an anecdote and explain its importance to me. I feel that I was very against deforestation throughout the paper, but I can see the reader interpreting my stance as very neutral.

Chapter 3 Summary

Part 3 The Role of Argument discuses how an author can use the essential skill of creating arguments to their advantage. It brings to the attention of readers that their are many purposes to using arguments including but not limited to; to understand, to explore, and to inform.

2nd Paper Questions

1.        How did you go about analyzing the text? What methods did you use—and which ones were most helpful?

I used mostly my own opinion and the opinion of the companies I was analyzing.

2.       How did you go about drafting your essay?

I drafted my essay by jotting down ideas, then I found my ads and listed the 7 properties of an analysis and answered them briefly. (Purpose, Audience, Stance, Context, Media, Design, Quote.)

3.       How well did you organize your written analysis? What, if anything, could you do to make it easier to read?

I believe I did a very good job on organization, I started with a powerful image and ended with an even better one leaving a good impression on the reader.

4.       Did you provide sufficient evidence to support your analysis?

Yes I did, I have statistics listed throughout.

5.       What did you do especially well?

I think that I've improved my grammatical fluency. It was not as good in my first paper.

6.       What could still be improved?

I think my grammatical fluency still needs a bit more work, but I feel that I did a good job answering the prompt.

7.       Did you use any visuals, and if so, what did they add? Could you have shown the same thing with words?

I used 3 advertisements that I placed strategically around the essay.

8.       How did other readers' responses influence your writing?

It helped out a lot I took into consideration all of their critiques and nearly used every one of them in my paper.

9.       What would you do differently next time?

I think I would add another advertisement that captured more from the ethos side of persuasion.

10.   Are you pleased with your analysis? What did it teach you about the text you analyzed? Did it make you want to study more works by the same writer or artist?

Yes I am pleased with it. I learned a lot about the current condition of many rainforests around the world and I've learned an immense amount of new vocabulary. It made me want to keep researching the issue and see what’s changed in the last couple of years since the advertisements were published.

11.   What are the transferrable  skills you can take from this into other writing situations?

The power of persuasion is something I will use in the rest of my papers. I learned a lot about it and would like to continue to learn more about pathos, ethos, and logos.

11/5 In Lab

61-62
Times I've taken a position:

• I had to explain to my mom what I wanted for dinner.
• I had to explain to my friends what we were going to do this weekend.
• Describing the pros and cons of 2 types of guitars would best suit the type of music I would like to create.
• Explaining to my political science teacher why I thought a certain city council member was better suited for the job than the other.
• Why my response to the car mechanic was right and he was wrong. 

 

 

 

 

How does it appeal to you?

It adheres to my opinion it states the importance of every child and their feelings outside and inside the womb. The #They Feel Pain supports people who have suffered through their live children being lost. These people most likely feel that the life of any child is valuable despite any reason the parents might have for an abortion.  

                                How does it not appeal to you?

This advertisement appeals largely on a pathos/emotional basis. I may feel more inclined to accept it if I was given factual information or statistics to back up their opinion. How do they know the newly developing fetus feels pain? Is this statement, “it won’t hurt a bit” accurate when getting an abortion? I’ve done a lot of research, and read multiple scholarly articles by medical students on brain/nerve development in fetuses and the time frame legally accepted for abortion, because these questions and their possible accuracy does matter to me. But what we know is that the fetus does not at this point (4-10, or in some places 4-7 weeks after conception) have the nerve or brain development to be conscious. These two advertisements appeal on an emotional basis for a highly emotional topic, but allowing yourself to be so shocked at abortion without fully understanding the process and fetal development is deceiving. Abortion does hurt the mother, and it is not an easy decision. If you take the abortion pill rather than having a surgical abortion, which basically induces a miscarriage, mothers go through intense fevers, severe cramps, nausea, vomiting, heavy bleeding, etc. for several hours before feeling normal. Counseling is also provided through planned parenthood. Which brings me to my last point.

 

·         The second ad contrast the baby to a piece of tissue.

·         A pair of ominous looking scissors in the third

·         A fetal child with a partially developed face

·         Comparing the mother’s pain to the child’s pain, ”#theyfeelpain”

·         “Excuse me America, this is a tissue” expresses a sassy, upset tone that communicates the maker’s strong opinion on this topic

·         The words, “speak up” contained in the first ad

 

If I were to revise it for an audience supporting abortion I would put a statistic on the third ad explaining that we have no proof of when the baby is actually able to feel things and would change the hash tagged statement to say, “#care” to address the reasons that parents give for their decision. On the first and second ads I would take out the baby in both pictures. In the first I would change the picture to be of a man and woman’s hands, showing that they were in the decision together. In the second, I would put a picture of a crying woman, using tissues, and change the statement at the bottom to talk about how the negative emotions of an accidental pregnancy can be stopped by an abortion.

 

If I had to create it in a different medium, many things would change. If was to be presented orally instead of over the internet, I would exclude all of the word. This would allow for more verbal explanation and physical emphasis. I would include a more vivid picture in every circumstance to grab the attention of the audience and call them to recognize my point.   

63-66                                                                                                                                                                                                                                                                                                                                   "Abortion in America." GeneLalor.com. Gene's Blog, 7 Mar. 2009.      

       Boyle, Patricia. "Excuse me America this is not a tissue..." Abortion in Advertising. 

                  N.p., n.d. Web 5 Nov. 2015 

      Durp, Blair. "Stop Abortion just STOP IT." Abortion. Pintrest.com,

                  N.d. Web 5 Nov. 2015                                                                                                                                                                                                                                                                                                                                                                                

Paper 2 Rough Draft Brainstorm

Joshua Rentz

ENGL 101

November 3rd, 2015

Through analysis of 3 ads. Addressing all of the parts of an analysis. Create into paragraph form to inform a reader of your analysis.

World Wildlife Ads

Image 1)

3 polar bears, ‘facial expressions’, graffiti on their body, one bear on the ground kind of hiding, one trying to fight it off. It’s sad, but many politicians do care more about keeping walls clean than they do about cleaning the ecosystem.

Audience: Wilderness addicts, explorers, national park members, backpackers, hikers, scientists, pet owners, government officials, artists, polluters, companies, preppers, hunters, kids, and conservationists.

Purpose: To bring across to viewers around the world that when you do something to the earth you aren't just hurting one small thing you are bringing pain to everything that walks upon it.

Stance: Very firm towards wildlife conservation. They seem to be making a direct ‘in your face’ to the government. Bring forth an issue and expecting to make the viewer feel guilt and possibly start to do something about the problem.

Context: Contains wildlife and a quote.

Media: Photo

Design: They use a powerful photo shopped image of 3 polar bears that have been vandalized, then compliment it with a very simple quote that targets your emotions.

Quote: “What will it take before we respect the planet?”

Image 2)

Analysis: Clouds, Factory, construction, green forest, man swinging off the vine, man being in the blackest cloud means all is already lost, further in the distance it's brighter possibly signifying a brighter future down the road.

Audience: Wilderness addicts, explorers, national park members, backpackers, hikers, scientists, pet owners, government officials, artists, polluters, companies, preppers, hunters, kids, and conservationists.
Purpose: This ad captivates its audience by showing how rapidly forests are disappearing and being turned into industry. The man is mid flight further symbolizing how fast the forest is going away showing that in a matter of seconds he can not reach the vine.

Stance: The artist want to portray a very serious stance, showing that its not joking matter.

Context: To me it is like a timeline from left to right is how the world will start to become, but we need to be going the other way like the man.

Media: Photo shopped image

Design: Photo with quote

Quote: “15 km2 of rain forest disappears every minute.”

Image 3)

Analysis: As the clock gets closer to 12 it gets more torn up whereas before it was nice and shiny meaning life was simple and easy then now it's hard and they fight to keep up, child screaming meaning life for the child ain't gonna be easy, Mom all torn up and bloody she fighting for something worth living for, 12 o'clock mean end time. Time is the enemy.

Audience: Wilderness addicts, explorers, national park members, backpackers, hikers, scientists, pet owners, government officials, artists, polluters, companies, preppers, hunters, kids, and conservationists.

Purpose: The purpose of this ad is to bring to the attention of millions of people that endangered animals are going extinct, future generations won't have the pleasure to see these animals. They are hoping to inspire their audiences to take action and generously assist them in saving animals around the world so that they may live an extra 60 seconds.

Stance: In my opinion their stance is very aggressive. They put forth a brutal image of a mother gorilla protecting its child from danger. This relates to many mothers who cherish their children and see the struggle of the momma gorilla.

Context: Mother gorilla protecting its infant. Image symbolizes the quote. Quote in the top right corner.

Media: Photo and quote.

Design: Drawn image, the artist obviously built the image off of the quote and created a powerful image that projects the reality of endangered wildlife.

Quote: “Every 60 seconds a species dies out.”

McDonald Ad Summary, Paraphrase, and Quote

Paraphrase:

The Veggieburger McDonalds ad specifically targets meat loving audiences, based on the German language it is written in. Additionally the words “Jetzt neu: Der Veggieburger” conveyed two messages. First the words “Jetzt neu” mean “Now the New” implies renewed opportunity for a healthy lifestyle. Second, “Der Veggieburger.” tell the audience that McDonald's Veggieburger is the only Veggieburger worth buying.

Summary:

The Veggieburger McDonalds ad focuses on promoting a new and healthier lifestyle for Germans.

Quote:

“Jetzt neu: Der Veggieburger.”