Joshua Rentz
ENGL 101
November 3rd, 2015
Through analysis of 3 ads. Addressing all of the parts of an analysis. Create into paragraph form to inform a reader of your analysis.
World Wildlife Ads
Image 1)
3 polar bears, ‘facial expressions’, graffiti on their body, one bear on the ground kind of hiding, one trying to fight it off. It’s sad, but many politicians do care more about keeping walls clean than they do about cleaning the ecosystem.
Audience: Wilderness addicts, explorers, national park members, backpackers, hikers, scientists, pet owners, government officials, artists, polluters, companies, preppers, hunters, kids, and conservationists.
Purpose: To bring across to viewers around the world that when you do something to the earth you aren't just hurting one small thing you are bringing pain to everything that walks upon it.
Stance: Very firm towards wildlife conservation. They seem to be making a direct ‘in your face’ to the government. Bring forth an issue and expecting to make the viewer feel guilt and possibly start to do something about the problem.
Context: Contains wildlife and a quote.
Media: Photo
Design: They use a powerful photo shopped image of 3 polar bears that have been vandalized, then compliment it with a very simple quote that targets your emotions.
Quote: “What will it take before we respect the planet?”
Image 2)
Analysis: Clouds, Factory, construction, green forest, man swinging off the vine, man being in the blackest cloud means all is already lost, further in the distance it's brighter possibly signifying a brighter future down the road.
Audience: Wilderness addicts, explorers, national park members, backpackers, hikers, scientists, pet owners, government officials, artists, polluters, companies, preppers, hunters, kids, and conservationists.Purpose: This ad captivates its audience by showing how rapidly forests are disappearing and being turned into industry. The man is mid flight further symbolizing how fast the forest is going away showing that in a matter of seconds he can not reach the vine.
Stance: The artist want to portray a very serious stance, showing that its not joking matter.
Context: To me it is like a timeline from left to right is how the world will start to become, but we need to be going the other way like the man.
Media: Photo shopped image
Design: Photo with quote
Quote: “15 km2 of rain forest disappears every minute.”
Image 3)
Analysis: As the clock gets closer to 12 it gets more torn up whereas before it was nice and shiny meaning life was simple and easy then now it's hard and they fight to keep up, child screaming meaning life for the child ain't gonna be easy, Mom all torn up and bloody she fighting for something worth living for, 12 o'clock mean end time. Time is the enemy.
Audience: Wilderness addicts, explorers, national park members, backpackers, hikers, scientists, pet owners, government officials, artists, polluters, companies, preppers, hunters, kids, and conservationists.
Purpose: The purpose of this ad is to bring to the attention of millions of people that endangered animals are going extinct, future generations won't have the pleasure to see these animals. They are hoping to inspire their audiences to take action and generously assist them in saving animals around the world so that they may live an extra 60 seconds.
Stance: In my opinion their stance is very aggressive. They put forth a brutal image of a mother gorilla protecting its child from danger. This relates to many mothers who cherish their children and see the struggle of the momma gorilla.
Context: Mother gorilla protecting its infant. Image symbolizes the quote. Quote in the top right corner.
Media: Photo and quote.
Design: Drawn image, the artist obviously built the image off of the quote and created a powerful image that projects the reality of endangered wildlife.
Quote: “Every 60 seconds a species dies out.”
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