1.Through Rubin's analysis she explains that Coca-Cola's presence it has in the soft drink market is due to the popular appeal it gained during the war times. She talks a lot about racial themes were used throughout Coca-Cola's early advertisements and how Coca-Cola tried to display the American life as ideal in its ads to encourage foreigners into drinking it in hopes of becoming more American-like she gave a specific example when she says that only the popular African Americans were depicted in the ads later on.
2. Historical context is included in her numerous quotes and the full page ad. She also gives her own opinion of the blue collar american and their labor unions and how they tied to Coca-Colas development also help to give context. These small details help the reader gain a better understanding though tout the narrative.
3. Other questions that can be answered through ad analyses are: Who were the most popular consumers of the time period, what was the ideal lifestyle of the time, what advertising techniques were effective against people of the time period? What the average cost was and how much it was relative to everything else in the time period.
4. Any Ad related to the the clothing industry today shows what is required to be cool now a days, for example I went to American Eagle the other to purchase a pair of jeans and I noticed the ads, all of the people displayed were extremely pretty girls or very handsome men. They were trying to depict the perfect person that could wear any style. Just from their style you could tell if they came from a wealthy family or a poor family.
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